Changes to the program include 3%-6% rewards on every purchase and deeper personalization of offers
Michaels, the destination for all Makers to get inspired, shop, learn, and create, is giving our Rewards Members even more reasons to make!
Timed for Rewards Month, now Michaels Rewards Members will earn 3% back in rewards on every single purchase, and 6% back for those who spend $300 or more in a 12-month period. All Members have also received a $5 bonus reward to support their creativity and show Michaels’ appreciation for our Makers.
The latest updates to the Michaels Rewards Program aim to simplify the program while maximizing value for our most loyal Makers, giving them even more ways to earn through new everyday rewards as well as more personalized offers on the supplies and products that are most relevant to them.
“We are always listening to our Makers and were excited to learn how we could innovate our Rewards Program to better suit their needs,” said Heather Bennett, EVP – Marketing and eCommerce at Michaels. “Our Makers told us they wanted rewards to be easier to understand, more valuable, and more relevant. In response, we gifted millions of Rewards Members a bonus $5 Rewards Voucher to use with their next purchase, enhanced personalization of bonus offers, and simplified the program by introducing everyday rewards of 3- 6% on every purchase. Our mission is to empower every Maker to bring their creative dreams to life, and now we’re giving them even more reasons to fulfill those dreams with Michaels.”
Everyday rewards of 3% back are now live for all US-based Michaels Rewards members. For more information on the Michaels Rewards Program, visit www.michaels.com/rewards.
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