February 6, 2026

Michaels Expands $29 10-Minute Custom Framing Nationwide, Debuting In-Store Photo Printing and Seasonal Options

  • Michaels’ 10-Minute Custom Framing is now available in all U.S. stores, offering a fast, affordable, and accessible way to turn digital photos into professionally framed, gift-ready keepsakes for just $29 – all in 10 minutes or less.
  • New seasonal options are debuting nationwide, featuring Valentine’s Day themed mats and upcoming interactive “color-in” mat designs for holidays like Easter and Mother’s Day.
  • Michaels’ 10-Minute Custom Framing will debut in Canada stores later this year.
  • Customers can now upload and print high-quality photos directly from their phones for instant “fine art” prints or to pair with any Michaels frame.

IRC56571_3.jpg

Michaels is fueling the joy of creativity and celebration by making it easier than ever to turn life’s favorite moments into frame-worthy keepsakes. With the official expansion of its 10-Minute Custom Framing service to all U.S. stores and the launch of instant in-store printing, customers can now transform a digital image into a beautifully printed, professionally framed gift in a single visit.

How 10-Minute Custom Framing Works

  • Select: Upload any photo directly from your phone by scanning the in-store QR code.
  • Design: Work with a Michaels framing expert to choose your size (8x8 or 8x10), finish (Black, White, Brown, or Natural), and optional mat board.
  • Collect: Walk out with a printed, professionally framed, and gift-boxed keepsake or personalized gift – in 10 minutes or less, all for just $29.

DZ891729.jpg
DZ891744.jpg

A New Way to Print and Frame

The addition of in-store photo printing makes Michaels the ultimate destination for instant, high-quality photo gifts. By simply scanning a QR code, customers can upload images from their camera roll and choose their preferred service:

  • Print Only: High-quality prints on fine art paper in four sizes – 4x4, 5x7, 8x8 or 8x10.
  • 10-Minute Custom Framing: A professional, all-in-one $29 service including the print, custom frame, and gift box.
  • Ready-Made Selection: Print any digital photo to fit a frame you find at your local Michaels.

New Seasonal Enhancements Add a Personal Touch

In addition to going nationwide, the 10-Minute Custom Framing service now offers new seasonal enhancements that give customers even more ways to get creative:

  • Valentine’s Day Mats: Just in time for the holiday, two new themed designs are available now in all U.S. stores.
  • Interactive Mats: Upcoming mats for Easter and Mother’s Day are designed for the littlest creators. These interactive DIY designs, hitting stores in April and May, allow kids to hand-color the mats, turning a framed photo into a truly one-of-a-kind gift.

All_Seasons.jpg

Available Now – With More to Come

10-Minute Custom Framing and in-store photo printing are now available at all U.S. Michaels stores, with plans to expand to Canada stores later this year. To learn more and find a participating Michaels store near you, visit Michaels.com.

###