Michaels Invites Kids to Get Creative this July with Reimagined In-Store and Online Summer Craft Programs

Camp Creatology and Safari Saturdays return with all-new projects and expert-led experiences designed to spark creativity all month long

IRVING, TX (July 1, 2025) – This summer, Michaels is continuing to reimagine the customer experience to become the go-to destination for fueling creativity and celebration with free in-store and at-home kids experiences. Camp Creatology and Safari Saturdays – two fun-filled, free programs – invite kids ages 6+ to unplug, imagine and make magic through hands-on crafts and nonstop fun.

Camp Creatology returns with a new flexible format to fit busy families’ summer schedules. From July 7^th through July 11^th and July 14^th through July 18^th, kids can dive into exciting crafting projects through live online classes (Monday - Friday at 2PM CT), on-demand sessions and self-guided activities – all from the comfort of home or wherever they may be. Project supplies can also be easily purchased online through a one-click “add to cart” feature, giving families a convenient, flexible way to prepare for the week’s activities. Camp Creatology weekly projects include:

Safari Saturdays, available every Saturday in July from 10am-12pm Iat your local Michaels store, offer kids the chance to unleash their wild side through hands-on, animal-inspired crafts—no registration fee or supply purchase required. Each session is guided by in-store instructors and features high-quality materials, all provided free of charge. Projects rotate weekly and are designed to be both accessible and impressive, helping kids unplug and experience the joy of creativity.  

Visit michaels.com/camp-creatology to learn more, register and see full supplies list for virtual projects. Visit www.michaels.com/events to learn more and register for in-store Safari Saturday events.

About The Michaels Companies, Inc.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.

Media Contact
Rebecca Talley
prcontact@michaels.com