New and exclusive product lines from Ashland Kitchen, Makery, and more include over 700 items for baking and entertaining
IRVING, TX (May 8, 2025) – Michaels is spicing up the cooking aisle with the launch of over 700 stylish and functional items across cooking, baking and entertaining, bringing fresh energy, modern design, and expanded assortments to customers, starting at just $1.99.
Here’s what’s new:
- Makery: Turn your kitchen into a bakery with Makery, Michaels’ vibrant new line of bakeware, kitchen tools, and decorating must-haves in a palette of soft pastels and stunning materials like natural wood and sleek marble. From icing smoothers and melting pots to fun treat molds, fruit cutting kits and acacia wooden utensils, Makery blends aesthetics with performance to inspire creativity in the kitchen and transform the baking scene.
- Ashland Kitchen: Just in time for summertime hosting, Michaels is also introducing a curated collection of elegant yet functional kitchen and entertaining pieces with the launch of Ashland Kitchen. The new line features all the essentials, from stoneware cake stands and mini timers to stylish charcuterie boards and ceramic measuring cups, offering a luxe look for less. Ashland Kitchen aims to help you celebrate weeknight dinners and the art of entertaining by elevating your everyday cooking and hosting experiences.
- Sweet Street & Bakell: Michaels is sweetening its assortment of edible embellishments with a brand-new line of colorful, creative sprinkles now available under its exclusive Sweet Street brand, offering playful textures and designs to top off any treat. Michaels has also expanded its popular assortment of Bakell edible glitter, giving bakers even more ways to add sparkle and shine to cookies, cupcakes, and confections.
Whether you’re a seasoned baker, a first-time host, or someone who loves to make everyday moments feel a little more special, Michaels has you covered with thoughtfully designed products and décor-forward accessories – all without breaking the bank. Grab that pastel spatula or marble cake stand, because your next kitchen masterpiece starts at Michaels.
Shop the new collections in-store and online at Michaels.com and follow us on social media @michaelsstores.
About The Michaels Companies, Inc.
At The Michaels Companies Inc., our purpose is to fuel the joy of creativity. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.
Media Contact
Kim Kornfeld
prcontact@michaels.com
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